obsessed with quality coffee

Since 2014, we’ve been pursuing a different vision of coffee—an approach that, especially in Italy, puts the culture of this beverage back at the center: an understanding of its origins, the value of time, the importance of taste, and mindfulness. Because we believe that coffee only gets better when we stop taking it for granted. Discover our story

We believe in a coffee culture rooted in research, travel, and genuine passion. An idea that places quality, time, and knowledge at the center, to change the way coffee is experienced.

In 2014, Maurizio and Sonia Valli founded the Bugan Coffee Lab, a pioneering project on the Italian scene: a coffee lab that combines a micro-roastery, an academy, a cupping room, and a coffee shop. A place designed to offer tastings of specialty coffees selected directly at their source during trips to plantations, and to promote a coffee culture based on the pursuit of the finest raw materials, uncompromising quality, and the people who, like us, are truly passionate about coffee.

The place where it all began Our story is one of continuous exploration, journeys back to our roots, and choices that are never random. A journey built over time, guided by a passion for coffee and a constant desire to understand it, celebrate it, and share its story more effectively.
2000 Maurizio opens his first bar.
2012 Maurizio visits his first farm and falls in love with coffee.
2014 The family’s first store opens in Lower Bergamo: the Bugan Coffee Lab is born.
2015 Maurizio is named Best Barista.
2019 A new Bugan store has opened in Bergamo, in the Upper Town.
2022 The shop in the Upper Town has been named the best coffee shop of the year.
2025 Bugan is expanding and opening a location on the Navigli in Milan.

Never change a winning team

We consistently rank among the top in Italian championships and are a constant presence on the world stage, such as the World Barista Championship. These achievements stem from tireless teamwork, built on research, collaboration, and a shared vision. Visit our Wall of Fame
Only the best in specialty coffee We discover coffees through constant research and select only the very best the earth has to offer: specialty coffees that win us over, that envelop us, and that tell unique stories. Each origin is chosen for its quality, character, and identity, with the goal of bringing only excellence to the cup—without compromise. Discover our specialty coffees

But why does
have a bug?

Maurizio, who has always loved plants, is particularly drawn to bougainvillea: a vibrant, colorful, lively flower. An image that resonates with our vision of coffee—expressive, lively, and capable of leaving a lasting impression.
This is what we live for 👇